ELVEY AND FERRARI TEAM UP FOR MORE EXCITEMENT IN 2009

29 December 2008

Passionate about providing clients with the latest in security innovation, Elvey Security Technologies has positioned itself with super-brand Ferrari to ensure a thrilling ride through 2009 for clients.

Announcing his company’s renewed sponsorship of Pablo Clark Racing for 2009, Elvey CEO Jack Edery said the decision came on the back of huge demand by customers. “Elvey had a fantastic 2008, thanks to the support of our clients. Our renewed sponsorship of the racing company is our way to say thank you in the most exciting way possible!”

Pablo Clark Racing, a Gauteng-based Ferrari racing company, was introduced to more than 200 Elvey clients during 2008. In that year, says Edery, they enjoyed unique experiences such as an exclusive Ferrari racing experience on the Elvey Track Day at Kyalami as well as VIP race tickets and a range of Ferrari prizes.

“For all its global status, Ferrari has retained its personal focus on its fans. That’s the essence of its spirit and brand, which mirrors our own,” comments Edery. “And just as Ferrari is committed to staying at the forefront of technological advancement, so is Elvey with its winning range of security products. Both demand top speed and exceptional performance from their products. For us, this demand translates in part to quick and professional installations. Wireless technology allows for the speediest possible installations, which is a major benefit for installers with regard to their income generating potential. End users benefit too since they’re getting the best products on the market today installed efficiently with no mess nor fuss.”

Determined to retain its high industry profile throughout 2009 and beyond, Edery says Elvey will be exhibiting at Securex 2009, the country’s leading security expo. As in previous years, the company will use this popular event to launch its latest products on a one-on-one basis with clients.

Topping the list of cutting-edge innovation planned for introduction at Securex is SecureConnect, often referred to as the ‘Secured Super Highway’. Says Edery: “SecureConnet will bring a host of new business opportunities to security service providers and installers as a result of its virtually unlimited applications. By combining the best of internet and cellular technology, SecureConnect will allow people to access their security systems via cellphone or computer, anywhere, anytime. What’s particularly exciting about it is that no direct changes need to be made to existing business models, little or no capital cost investment is required, and it’s not necessary to have knowledge in advanced and complicated communication protocol.”

Other innovations will include the latest version of the DSC 9045, in its own way every bit as sleek and impressive as a Ferrari,” he says of the self-contained wireless alarm system with its full range of features. Among its many benefits are that it has the functionality of wired home security solutions but with minimal impact on the building; it also cuts down installation times by up to 30 percent, he points out.

Elvey will also present the latest Optex HX-Series, an outdoor detector for high-end applications, at Securex. “This technology embraces the use of a unique pyro-element which allows for exceptional function and reliability,” he explains. “The HX series, which is designed to function in severe outdoor conditions, reduces false alarms significantly while providing a wide range of applications including intelligent target recognition. In its way, its arrival on the security scene was as exciting as that of the F2008 last year.”

Accepting that 2009 will bring numerous challenges, some directly related to the global financial crisis, Edery says clients can continue to count on Elvey for competitive pricing and service excellence. “They can also look forward to some fabulous treats from Elvey, including race meetings around the country and the latest in Ferrari-branded gear,” he concludes.

ENDS

Elvey Marketing